Infographics have exploded as a widely successful form of content marketing, especially through social media channels, due to their efficient and engaging presentation of information.
Social media content is a great way to boost website traffic, engage potential customers, and increase exposure in your industry.
Overview of my work
- Research of process, statistics, and scientific concepts
- Outline and story structure
- Creative concept development
- Theme, icons, and artwork design
- Illustration of data & concepts
Description & Process
Objective: To visually demonstrate the investments and process of modern drug discovery in an attractive format to facilitate social media sharing.
Writing: Although many of the facts presented are estimates of overall trends, I did considerable research to consolidate several reliable sources. I condensed large amounts of information into simple, easy-to-digest summaries at each step in the process. The title and storyline of the infographic are catchy and memorable to encourage more clicks and shares.
Design: The infographic is shaped like a very large pill, reinforcing the storyline: “A tough pill to swallow”. The graphics and icons are designed to be simple and eye-catching, with the goal of being both informative and entertaining.
Product: The infographic has generated a substantial amount of website traffic and exposure.