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Life Science Christmas Cards

Celebrate the holidays this season with these free life science-themed Christmas & holiday cards designed by JP Science Marketing! These graphics are free for private use but may not be sold or redistributed in any form.

Biotech, Pharma, Life Science Christmas Cards

Fill out the form at the bottom of the page to inquire about getting a high-resolution image for printing (it’s free, just ask!). We can also customize and print cards for a fee (price depends on your needs). Happy holidays!

 

 

Customize a life science Christmas card for your company

iPad Sales Presentations for Life Science Event Marketing: step by step setup guide

iPad sales presentations are perfect for life science event marketing, allowing immediate access to background materials and supporting media that are crucial for engaging with your potential customers. In this brief tutorial, I will introduce you to a simple yet powerful system for developing, storing, and maintaining your iPad presentations in the cloud.

What you will need
  • Graphic designer with Adobe Digital Publishing Suite (free add-on to Indesign)
  • iPads (any model), preferably with 4G capability for remote updates
  • Supporting documents, videos, & graphics for your products
  • A creative mindset to harness the power of the iPad
Benefits
  • Folios are stored in the cloud (for free) & updated remotely
  • Easily display documents, videos, & animated graphics
  • Sophisticated format is fun and engaging for both salesperson & client
  • The app, cloud storage account, and software add-ons are all FREE
See Examples

See examples from our recent projects:

Overview

Adobe provides a free app and cloud storage account for customers using their software to develop iPad presentations (called “folios”). By utilizing this free service, a portable portfolio of sales presentations can be developed quickly and maintained efficiently.

The iPad folio is a powerful tool for presenters to access relevant information while engaging with potential customers. A salesperson can go slide by slide through the entire presentation, or quickly dig in to a specific slide, video, or document to demonstrate a solution to the customer in a hurry. With your entire library of supporting materials available, your sales team will be equipped to answer any question with a touch of flare.

Let’s get started by learning how it all works.

 

ACV-app-button

The App

The Adobe Content Viewer (ACV) app is free to download and use. Search for the app in the App Store to download. Upon opening, tap on the icon in the top right corner and select “Sign In”. You may sign in with my username (demo@jpsciencemarketing.com) and password (jpsciencemarketing) for a free demo. Once signed in, the app displays thumbnail images of your folios. Tap on the thumbnail to download and open the folio.

 

The Folio

Folios can be designed in a horizontal (landscape) or vertical (portrait) format, or both (automatically switches on rotation of iPad). I like to design presentations that flow horizontally (swiping from left to right to move between sections) with detailed information flowing vertically within each section. To me, this seems most intuitive, however, other layouts are possible as well.

folio-1

folio-2

 

Interactive Elements

Adding buttons makes navigating around the folio quick and easy. After listening to the customer’s needs, a salesperson can immediately dig down to a specific slide, video, or document to enhance their conversation.

The iPad has unique capabilities that can be incorporated into your folio. For example, an “Email” button can automatically open up the iPad’s Mail app with a pre-populated email ready to send. This is a great way to send links & downloads that the customer can access later, and it forms an instant contact to follow up with potential customers.

Buttons & HyperlinksEmail ButtonsSlideshows & Panoramas
Scrollable FramesIn-App Web ViewerAudio & Video

For more interactivity features information, read here: Adobe DPS Interactivity Features

 

Documents, Videos, & Animated Graphics

Every brochure, white paper, tech manual, research article, and document associated with your products can be accessed from within the presentation. Videos can be imbedded into slides and expanded to play with full operating controls. Charts, data, and illustrations can come alive with animated graphics. The possibilities here are endless.

Animated GraphicsEmbedded PDFsVideos
HTML OverlaysSlideshows & PanoramasScrollable Frames

For more interactivity features information, read here: Adobe DPS Advanced Features

 

Instant Updates from the Cloud

The free cloud storage account makes editing and updating your folios a breeze. The ACV app alerts the user whenever an update is available for each folio. In this way, your folios can be managed remotely and you can ensure your sales force is always equipped with the most up-to-date information.

 

How to Develop Your iPad Sales Presentations

  1. Plan. The first thing to do is to brainstorm your game plan – decide which products would be best showcased on the iPad, gather information to be included, and then plan out a timeline for development.
  2. Connect. Next, find a designer with digital publishing experience. Contact potential designers and inform them of your goals for your folios. Be specific here – you must inform the designer of the specific features you would like to include in your folios. This way, you can get an accurate quote and keep your timeline on track.
  3. Create. While finding your designer, you can develop your content. Many marketing managers find Powerpoint to be an easy way to organize content for their products into clean presentations. Perhaps a previously-developed slide deck explaining your product can serve as the starting point. But remember, an iPad has a wealth of features at your disposal, so don’t forget to think outside of the box.
  4. Edit. Finally, after you have worked with your designer to develop a template, continue to refine and edit your folios. That’s the beauty of working in this system – these folios are flexible and easily editable. Every time a change is made, the updated folios are automatically pushed to your sale force’s iPads through the cloud for immediate download.

 

 

A Tough Pill to Swallow – Drug Discovery INFOGRAPHIC

Pharmaceutical drugs have become a part of our everyday lives, and we don’t often stop to think about how amazing they are. These molecules must affect the targeted biochemical mechanism while not detrimentally interfering with other normal biological functions. It seems impossible that such molecules would exist, but they can be found.

Finding those “magic” molecules and determining how to utilize them is far more complicated than the cliche “needle in a haystack” analogy and far more costly than many people realize. Historically, random trial and error has led mankind to discover some of the more easily obtainable therapeutics that occur in nature. Today, pharmaceutical and biotechnology research has opened the door for the discovery of obscure molecules (synthesized via chemical or biological processes) that are highly specified to interfere with unique biological targets in known disease mechanisms.

The Drug Discovery Infographic

To demonstrate the mega-investments necessary to develop a new drug (or biologic, biopharmaceutical, therapeutic, etc), this infographic “A Tough Pill to Swallow: illustrated guide to drug discovery” visually explains each step in the process while giving the viewer a sense of the staggering amounts of time and money spent along the way.

Disclaimer: time & money invested in each step are not drawn to scale… it’s merely a visual representation of average overall estimates.

Enjoy! and please feel free to share…

 


[ Note to Mobile/Tablet Users ]

Image may be downsampled on some devices. If it looks bad, try this instead: Drug Discovery Infographic – Mobile


A Tough Pill to Swallow - illustrated guide to drug discovery

 


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7 Undeniable Reasons to Hire a Freelancer

Independent contractors (or freelancers) are a perfect fit for product managers and marketing directors in charge of developing promotional content and technical communications for their brand.

Let’s straighten one thing out first – what do I mean when I say “freelancer” or “independent contractor”? The term has bad connotations for some marketing managers. I’m not talking about the guy in India who designs logos for $1 an hour, or the college student who takes part-time jobs for some extra income. The “freelancers” I am referring to in this article are the tried and true professionals, the full-time independent contractors and small business owners who consistently provide top-quality work – and who also choose to enjoy the many advantages of working on their own terms.

 

Your Most Valuable Business Asset

The value of these professional contractors to a marketing manager cannot be overstated. In fact, I would argue that a quality freelancer is a marketing manager’s most valuable business asset, being that your freelancer works for YOU, not your current employer.

Think about it – who else comes with you when (not if) you change jobs? An independent contractor who works for you is part of your personal “brand” as an executive, your means for consistently getting things done. They increase your production, they multiply your budget, they bend over backwards to please you – freelancers are the “ace up your sleeve”, the well-kept secret of successful marketing managers who always seem to do more with less.

 

They increase your production, they multiply your budget, they bend over backwards to please you – freelancers are the “ace up your sleeve”, the well-kept secret of successful marketing managers who always seem to do more with less.

 

A Real-World Example

An even greater value to marketing managers is supplied by “niche” freelancers who serve industries that require specialized skills, such as [shameless self-promotional plug] a biologist/artist who writes and designs technical marketing materials for biotech and pharmaceutical companies on an individual contract basis [me].

I learned the craft of professional freelancing by working for my father, himself an independent contractor of 20+ years serving the animal health industry. I saw marketing executives at all levels of business utilize him as their “go to” guy, a sort of “secret weapon” they called when they needed a boost in production or simply needed more than their company’s marketing agency or in-house writers and designers could handle.

After trying him out, many hired him exclusively for all of their marketing communications, preferring his superior quality, price, and efficiency over larger design agencies. And guess what – when these clients inevitably changed companies, my father was always their first call, enabling them to hit the ground running and make a big splash in their new position.

 

7 Undeniable Reasons to Hire a Freelancer

Now that we have defined the basic terms and seen a real-world example, here are my top 7 reasons why a professional freelance graphic designer is the marketing manager’s most valuable business asset. This first reason may surprise you, but hear me out, it may just be true…

 

1

It could be your longest-lasting professional relationship

By developing a relationship with an independent contractor who works for YOU (not your company or your company’s marketing agency), you can keep your content production consistent when you inevitably change jobs. Your independent contractor is reliable, knows your preferences, and will work tirelessly to help you succeed, since their success is dependent on yours. This may be the only asset you can take with you throughout your entire career.

Think long-term. Search for a lifelong partner, not a one-night-stand.

From my personal experience in the biotech and pharmaceutical sectors, I have seen my fair share of mergers, buyouts, and personnel transfers that have directly affected my clients. Corporate marketing talent tends to move around a lot, especially in volatile scientific industries.

My advice: Think long-term. Search for a lifelong partner, not a one-night-stand. Your company or your company’s marketing agency may have great talent now, but the best talent often moves on to better things (like working independently as a freelancer).

 

2

Reduced cost = increased return on investment

Reduced cost to a product marketing manager simply means one thing: you get more production for your budget. It demonstrates your value to your company, showing that you are efficient and resourceful, doing as much as possible with what you have been given.

Independent contractors generally have greatly reduced overhead costs and fewer employees than large marketing agencies, allowing them to do comparable work for considerably less money. Large marketing agencies employ many people who do not contribute to your project and are inherently inefficient. By hiring an independent contractor, you pay only for the services you need, when you need them.

Did I mention freelancers are not salaried employees? This cuts down on taxes in addition to there being no vacation time or benefits to pay. In this way, you can afford to do all of the little things that set your products apart from the competition, as well as set YOU as an employee apart from YOUR competition.

 

3

Quality – the greatest talent is shifting to freelance

As businesses become increasingly decentralized, the most talented individuals are opting to work for themselves rather than being tied down to a single company or location. Even your marketing agency hires freelancers as needed or when specialized skills are required. Cut out the middle man by hiring them directly and reap the benefits.

A large marketing agency cannot match the level of care and diligence that a freelancer provides.

In addition, freelancers have an obligation to provide nothing but the best quality work. A freelancer’s work is a direct reflection on them, and if their work is substandard, they do not get more job offers. This is a powerful motivating force that you can harness to obtain outstanding work on your projects. A large marketing agency cannot match the level of care and diligence that a freelancer provides when their future depends on it.

When you decide to hire an independent contractor, you are not limited to the talent employed by your company or even the geographic region. You open up your talent options to the entire country or even the entire world.

 

4

Priority – YOU are the flagship client

Marketing agencies measure themselves by the budgets of their clients. Think Mad Men – even when things were going well, Don Draper is always wanting a chance to win the next “flagship” client – the Coca Cola, Ford, McDonalds type big-budget client. This is who they bend over backwards to please, and to whom they assign their top talent to serve. The rest of their clients, coincidentally, get their projects rushed out the door to get a paycheck.

When you decide to hire an independent contractor, YOU are the flagship client. Your projects get top-priority treatment, your questions get answered immediately, your edits are implemented quickly. A good freelancer listens carefully and delivers consistently, because when you succeed, they succeed.

 

5

Efficiency – simple & direct communication

Large marketing agencies hire account managers to keep clients (you) happy and smooth over mistakes and miscommunications. Your desires and edits must be filtered through multiple levels of authority before reaching the heads and hands actually creating the material. This is especially difficult if you are not one of the agency’s flagship clients.

Communicate directly with the actual creators of your projects.

With an independent contractor, the entire operation is simple and efficient. Communication is direct with the actual creators of your projects. This saves time, money, and frustration for each and every project you need developed. Plus, you gain more control over your materials to fine-tune your message and achieve your marketing objectives.

 

6

Flexibility – they work how & when you need them

Remember when I said freelancers will bend over backwards to please you? What this means for you is that they will be more willing to do rush jobs to get your materials ready for that looming tradeshow, convention, or meeting.

Since there are no contractual obligations, you can work freelancers as much or little as you need. You can also collaborate with them as much or as little as you want. Do you need regular progress updates, or just a notification when the job is done? Once your freelancer knows your preferences, your job becomes much easier and your production will increase.

For growing companies, hiring independent contractors is a great way to transition into hiring full-time writers and designers. They are also perfect when your workforce is not fully equipped to provide all that is required to market your products successfully. Big or small jobs, it doesn’t matter to a freelancer.

 

7

The intangibles

Maintain your sanity – working with someone “outside” the corporate world can give you a much-needed breath of fresh air once in a while. Call them up for a chat while they are completing your projects on an overseas vacation. We aim to live life to the fullest, and work is only a small part of what we do.

I dedicate a portion of my time and income to helping charitable organizations.

Contribute to the greater good – small businesses are good for the economy and good for everyone. By supporting freelance laborers, your corporate budget will help to build a family who will give to its community. Also, like many freelancers, I dedicate a portion of my time and income to helping charitable organizations. To learn more about who I am excited about helping, see my About page.

 



Discussion

Counter-point: don’t you get a better product from the “team” environment of a large marketing agency?

This may be true if you are one of the agency’s flagship clients. But for most clients, the time and attention devoted to projects by independent contractors cannot be matched by large marketing agencies, simply because large agencies have quotas to fill in order to pay salaries, benefits, and countless overhead costs. They have an obligation to get projects done efficiently and mechanistically so they can pay the bills on time.

Plus, freelancers don’t work in isolation either. We are connected in wide networks of other professionals with varying styles and skill sets. Many freelancers reach out to the community to add variety to their work or for help with problems that arise. For larger projects, you get the benefits of an extended network of professionals who are the best at what they do.

Any other thoughts? Leave a comment and let me know how I can improve this.